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About Photochain

Photochain developing the Photochain DApp on the Ethereum blockchain. Additionally, Photochain also uses computer vision (machine learning) to fulfill the specific technical requirements of stock photography. The Photochain DApp is a platform on which artists have the opportunity to sell their work to a broad audience at a price they themselves set, and where sellers are also fully and solely liable for the works they sell themselves. The Photochain Team does not have any liability or responsibility for illegal behaviours of the sellers. The artist is responsible for the legality of the works they are selling and is held fully accountable for any illegal activity. However, Photochain will uphold users copyright protection, by preventing any unauthorised sale of photography.

Photochain has clear advantages for contributors and customers. Contributors at Photochain benefit from an extremely low fee – only 5% of the selling price. Keeping 95% of the final sale price allows contributors to offer their work cheaper. Consequently, the market becomes more affordable for customers. This type of fair market not only benefits the users but should benefit the photography industry as a whole, as the possibility of increased income incentives contributors to perform better. These profound market changes are only made possible by using block-chain technology, Smart Contracts, machine learning and Photochain’s own user community. Most of the processes become automated and decentralized, significantly reducing costs of platform governance. It’s unavoidable that more and more stock photography contributors and customers will prefer to use Photochain.

Our native blockchain DApp

Security ==> Blockchain allows fully secure and verifiable transactions for both buyers and sellers. You can trust your works are safe.
Decentralized ==> Digital works are encrypted and stored on the decentralized database. No central business controls your uploaded photography.
Contents ==> The DApp is to be used exclusively for trading photography. We use bots to ensure only acceptable content is listed.
Copyright ==> Your work is permanently linked to your identity throughout the blockchain. This and machine learning plus our active community, protect you against fraud.

Photochain Vision

P2P Marketplace We want buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another
Easy Onboarding A simple identity verification for all photographers. Unlike with traditional photo stocks, a user can be actively selling work in minutes
Digital Copyright Chain Our decentralized database ensures each uploaded photo is permanently linked to its owner. This link cannot be changed removed or manipulated in any way.
Crypto Economy We are helping to build a crypto economy, where we have more control over our data. A fairer economy where you are rewarded for your work.

How Do Photochain Works?

The Photochain Main Smart Contract has been developed to ensure everything runs smoothly during the trading process. This Smart Contract is a template. A Smart Contract specific to the transaction is generated from this template when a purchase is made. Ethereum is a p2p network that provides a platform for implementing Smart Contracts and is based on its own public blockchain. Ethereum uses the cryptocurrency Ether as a means of payment for the computing power that participants provide to the distributed system. The Smart Contracts are written in the programming language Solidity which has been specifically developed for Ethereum.

Photochain revolutionizes the status quo of stock photography. It is a decentralized, peer-to-peer stock photography platform on blockchain with fair conditions, attractive incentivation mechanisms, lowest fees in the market and full control over the content, price and license type for the photographer. On the IPFS Photochain database, each uploaded photo is linked to a photographer through a blockchain transaction. This link cannot be removed or manipulated in any way. Photochain is in the pole position and ready to disrupt the monopolized stock photography industry with a great, experienced and influential team and board of advisors.

The Photochain Specific Smart Contract is generated from the Main Smart Contract. The structure of the company’s Specific Smart Contract can be clarified by the following description: When purchasing the work, the buyer carries out a commercial transaction with the seller. The important data for the deal, such as the price, the description, and the seller’s name, are all stored in this Smart Contract. The seller is then asked to transfer the amount from his wallet in PHT. The Smart Contract will keep the transferred amount until the buyer has received the work they purchased. The work will appear in the Buyer module and is available for download. This ensures both parties have fulfilled their part. The transaction is stored on the Ethereum blockchain.

Features

P2P Marketplace

Photochain wants buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another.

Easy Onboarding

A simple identity verification for all photographers. Unlike with traditional photo stocks, a user can be actively selling work in minutes.

Digital Copyright Chain

Photochain decentralized database ensures each uploaded photo is permanently linked to its owner. This link cannot be changed removed or manipulated in any way.

Crypto Economy

Photochain appeals to a broad audience of people that aren’t yet adopters of block-chain and cryptocurrency technologies. The relatable use case of Photochain will appeal to this audience. The easy-to-use GUI and the trading process facilitate the onboarding process and support the Crypto Economy in becoming mainstream.

Decentralized

Digital works are encrypted and stored in the decentralized database. No central business controls your uploaded photograph.

Photochain Token

About: PHOTON Token is the means of reward in the Photochain Ecosystem and represents the tokenization of digital visual works.
Name: PHOTON Token (PHTs)
Standard: Ethereum ERC20, utility-based
Max Supply (Hard Cap) : 230,000,000
Release date: issued after crowdfunding
Represented value: tokenization of digital visual works

Roadmap

April 2017

idea idea, business case and market research

June 2017

Project evaluation development of the DApp prototype

September 2017

Strategy & DesignGo-Live of the DApp prototype

October-November 2017

Preparation for crowdsaleCommunication and marketing activities
A commitment of the Blockchain Community
A commitment of the photography community
Legal form
Advisers and new team members

December 2017

Pre-Sale preparationsPrivate Pre-Sale at special discounts for early supporters

January 2018

Private Pre-Sale preparationsPrivate Pre-Sale at special discounts for early supporters
Enhanced documentation and planning
New team members
Community growing
New partnerships

February 2018

TransitionPreparation for Main Sale Event
Compliance and regulations
Developing a more comprehensive Photochain DAPP version

Q1 2018

Main Sale event (ICO)Publishing of new collaboration partnersRegulatory compliance for our Main Sale Event

Q2 2018O

perationPhotochain DApp Version 1.0 on the Ethereum
Mainnet
Trading of the PHT Tokens at Crypto Exchanges

Q3 2018

Continual improvementPhotochain DApp as standalone client on all common operating systems

Team

Members	Stanislav Stolberg – Co-Founder, CEO Arthur Ishmetev – Software Architect Haris Rana – CMO Ralf Gerteis – Business Development Jakub Stefański – CTO Fredi Lienhardt – Photographer Relationships Officer Dr. Jeannette Heinert – Doctor of Medicine Artur Gugelew – Financial Strategy Manager Brian Colwell – Marketing and Advertising Dylan Sharkey – Sales and Investment Relations Samuel Manzanera – Technology and Software Architecture Analyst Peter Lai – Blockchain Developer